- Parent Category: Advanced English Students
- Category: Advanced Mini Lessons
- Written by Chris Cotter
Although customization benefits a company, a company can still overdo customization. The benefit to the company no longer exists in such a case, namely when:
- Customers dislike the customization. This becomes a feasible possibility when the process for a customized product or service proves confusing or tedious. It would depend on the product, service, and target demographic, but there could be too many available options, for instance.
- Alternatively, the costs to the company might exceed the revenue such customization generated. Patrons may be unwilling to pay the increased costs associated with a more customized product or service. What's more, customers may also require education to develop a bespoke product with which they would be satisfied, and this would incur further costs.
Of course, a demographic interested and willing to pay a premium will exist. There is a prestige factor, especially with luxury goods and services, or for one-time purchases.
Preview the lesson material:
Warm Up: Discuss the questions with your partner for five minutes.
- Have you ever bought a customized product or service? Please explain.
- What are some products or services which tend to be customized to the buyer?
Summarization: Summarize the article with a partner. Try to do so with only two or three sentences.
Discuss: Discuss these questions with a partner. Remember to support your answers.
- Do you agree with the contents of the article, namely customization has negatives?
- What other negative factors can you imagine with too much customization? Please explain.
- The article strictly focuses on the negatives of customization. Brainstorm some positives.